CASE STUDIES
Brand & CIS
Brand identity and CIS case studies across construction, biotech, F&B and technology — each documenting the path from positioning to visual execution.
A corporate identity system is not a logo plus a guideline book — it is what makes a brand recognizable at every touchpoint. These cases span construction, biotech, F&B, technology and education, and share one thing: clarifying who the brand speaks to came before deciding how it looks.
Each case can be read backwards from two questions — what the business problem was, and which visual decision answered it. If you are evaluating a rebrand, start with the cases structurally closest to your industry rather than the ones you find prettiest.
60 articles
JEMAI Medical｜Medical packaging, packaging design, image design, medical packaging design
AURZ pet brand｜CIS design, LOGO design, brand design
Kaixuan Hospital｜Hospital website, image website, web design
Weiquan Da Chun Bean Packaging｜Food packaging, packaging design, soy milk packaging
Industrial Technology Research Institute｜CIS design, packaging design, back panel design
Hui'an International | Catalog design, image design, cover design
La Sheena｜Clothing brand design, LOGO design, business card design
U-XIANG | LOGO design, business card design, image design
YI I ENTERPRISE｜LOGO design, name design
Donghe Textile Taipei TITAS Textile Exhibition | Exhibition Design
ROZNEL | Logo Design, Packaging Design, Website Design, Banner Design
Donghe Textile Shanghai Textile Exhibition | Exhibition Decoration Design
Fir Forest Gourd Art｜banner design, website design
Sun and Moon Fragrant Pork Floss｜logo design, packaging design, gift box design
Men's Front Roast Pork｜CIS Design, Brand Design
SANREY Environmental Technology｜Catalogue Design
YAO XIN Technology | Corporate Website Design | RWD Responsive Website | Banner Design
Huada Milk Tea Art Museum Concept Store｜Event Planning, Event Recording, Event Live Streaming
Budweiser Gold Master Visual Series Visual Design｜Poster Design｜Image Vision｜Advertising Design
Huanyi enterprise brand planning (including business card design)
Sequoia Group VI visual planning (including business card design)
Longlong Clean Room Corporate Image Overall Planning｜Catalog Design｜Business Card Design
31MEAL Participate in one meal logo overall design｜Simple version of CIS design｜Brand design
ANZER | Logo Design, CIS Design | Automation, find Answer, find Anshuo!
Brand application planning and design - Hoten Biotechnology
Brand Design | Brand Image Overall Planning
Brand planning | Chinese and English naming | Brand story | SLOGAN thought
Bubble Tea House - Overall CIS Planning of Macau Tea Store
ELIS Royal Jelly | Brand Design
HowNatural So Fresh and Sweet | Brand VI Planning
Mars Space | CIS Enterprise Identity Planning (Part 2) Application Identification
"PIN SAN BEI" Brand Image Planning | LOGO Design | Brand Design
REASON BROTHERS | A music brand with a strong character
SEQUOIA Group VI Planning and Design
SWEET MUSIC | A refined and elegant tea brand
Trademark Design - Unique and creative corporate & brand image
Yaoxin Technology Brand | Logo Design | Business Card Design | Envelope Design
Visual Design for the 60th Anniversary of the Department of Research, Taipei Medical University
Team advantages and service quality | Joseph checks for your design
National Taiwan University International College 2021 Admission Visual Design｜Poster Design
The advantages of choosing Joseph | Joseph cooperates with many brands of Wangpin Group
Design Flow
Taoyuan City Health Bureau Manual Design
Visual Design of King Kong Wisdom Event | Lecture Poster Design
Baal Hamon Pavilion Folding Design | Contains overall VI visual design
Guorui｜logo design, CIS design
So Fresh and Sweet Mango Gift Box Design
CLEAN & CUCINA Workshop brand planning and bottle design
ELIS Royal Jelly | Brand Design Packaging Design
CAT U｜logo design｜brand design
Formosa Jade｜logo design, packaging design, gift box design
![[Pile Shabu] Restaurant Brand Image Planning | Restaurant LOGO Design | Brand Design](https://ik.imagekit.io/yschen126/images/blog/a6da45_610c0652a067422aa8e44647e6e099f6~mv2.png?tr=w-1200,q-80)
[Pile Shabu] Restaurant Brand Image Planning | Restaurant LOGO Design | Brand Design
Tien Jiang Jhen Xoang｜Tea leaf package design, tea leaf box design, tea package design
31MEAL Participate in one meal logo overall design｜Simple version of CIS design｜Brand design｜Busi
Justice Construction CIS Design | Brand Design | Trademark Design | LOGO Design
The overall design of the logo of Japanese cuisine in Ichigo Ichie｜Simple version of CI
Baal Hamon Lovely Garden | Overall VI Visual Design
CIS Specification | Visual Communication of Enterprises and Brands
Mars Space | CIS Enterprise Identity Planning (Part 1) Basic Identification
Frequently Asked Questions
- What is the difference between brand design and CIS?
- Brand design covers positioning, naming, visual identity and communication as a whole. CIS is the part that systematizes the visual layer, usually split into mind, behaviour and visual identity. Smaller projects may only need a logo and basic applications; a full CIS manual is for mid-to-large rollouts.
- In a rebrand, is the existing identity discarded entirely?
- Not usually. We first audit which elements already carry recognition — often a primary colour, a typographic trait or a specific mark — and keep them so existing customers still recognize you, while updating what no longer fits. A clean break only makes sense when the old identity has little market awareness.
- What does a CIS package typically include?
- The core is the logo system (lockups, clear space, minimum size, misuse examples), colour and typography rules, and supporting graphics — plus applications such as stationery, decks, signage, packaging and digital placements. Scope should follow the touchpoints the brand actually uses.
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