Skip to main content

Design & Creative

Visual design spans fifteen services, from brand identity to packaging and marketing collateral. Decide whether you're solving identity, shelf presence, or campaign materials — then choose the right one.

What do you need designed?

Three common design needs, each with matching services. Find the closest one and go straight there.

01

Building Core Brand Identity

You need identity assets to use long-term: logo, business card, and a full visual system. These set the baseline for every material that follows and decide whether the brand stays consistent across touchpoints.

  • Need a logo or full CIS
  • Existing identity lacks usage rules
  • Want consistent visuals across materials
02

Products Going to Market or Proposal

The product needs accurate presentation on shelf, in a catalog, or in a proposal. This relies on product photography as the visual base, then flows into packaging, catalog, or annual report layouts.

  • Product needs retail or gift packaging
  • Need a catalog, annual report, or proposal
  • Need product / styled photography
03

Campaign or Marketing Collateral

You need one-off or recurring marketing materials: posters, banners, EDMs, or menus. These call for fast output within existing brand rules and consistent style.

  • Campaign needs visual materials
  • Digital or physical ad creatives
  • Must stay on-brand

How design lands, from identity to collateral

Ri Yue Xiang|Turning 40 Years of Honesty Into a Marketable Brand Asset
Brand StrategyPackaging MarketingGift Box

Ri Yue Xiang|Turning 40 Years of Honesty Into a Marketable Brand Asset

Brand marketing transformation from market stall to retail shelf

Ri Yue Xiang has run from a Taoyuan market stall for over 40 years — always local warm pork, always made before dawn, no additives. The brand marketing challenge: how to turn that honesty from word-of-mouth into a brand asset visible on new channels (retail shelves, gift market). We preserved the shop's trust in a warm brand tone and built an identity system extended to packaging and gift boxes — so when the product moves from stall to shelf, the brand image speaks for it and converts new customers, passing the brand on to a third generation.

De Mao Si|A Young Crew's Professional Catalog
Catalog

De Mao Si|A Young Crew's Professional Catalog

Born from a generation gap in flooring

De Mao Si comes from a young construction crew who saw a generation gap in the trade — senior craftsmen's skills hard to pass on — and took up improving industrial flooring with passion and innovation. With a clear, organized catalog, we state that expertise and commitment, so a young team can present a weighty proposal document.

Budweiser Gold|Premium Beer Key Visual Photography Series
Commercial PhotographyPoster DesignKey Visual

Budweiser Gold|Premium Beer Key Visual Photography Series

Three-part key visual series — capturing "premium" in every frame

Joseph executed a three-part commercial photography and poster design series for Budweiser Gold premium beer. The first built on the brand image concept — the pure imagery of malt drawn out over time; the second centred on the product, emphasising craft brewing; the third highlighted golden sheen and a premium feel. Each visual has its own emphasis, unified in tone, giving every marketing context its own visual language.

Inliang|Product Studio Shoot Into Catalog, Exhibition, and Poster Design
Product StudioCatalog DesignExhibition Visual

Inliang|Product Studio Shoot Into Catalog, Exhibition, and Poster Design

Images enter the design workflow immediately after the shoot

The Inliang project covered catalog, exhibition, and poster design — photography was the visual foundation. In the planning phase we confirmed product hero and context shot specs based on catalog page dimensions, exhibition formats, and poster compositions, so images fed directly into design layouts without secondary cropping or reshoot. Photography through design by the same team; delivery efficiency and visual consistency improved markedly.

Herbalife Quarterly|Designing Readability for a Health Industry Journal
Quarterly MagazineHealth IndustryCover Design

Herbalife Quarterly|Designing Readability for a Health Industry Journal

Letting health information breathe in the layout, not be stuffed in

Herbalife's quarterly journal is the brand's core communication channel with members and marketing partners. The design goal: convey a fresh, light brand atmosphere while keeping health information clear and readable. Soft blue-green tones set the main visual; clean column layouts present information in order — the journal maintains consistent brand identity from cover to last page. Deliverables: completed quarterly design, cover design, print integration.

Jiia Rong International|Safety Goggle Product Photography & Catalog
Product PhotographyCatalog DesignRetouching

Jiia Rong International|Safety Goggle Product Photography & Catalog

Making safety products look professional — images that persuade B2B buyers

Jiia Rong International aimed for the highest safety standards while pursuing a sporty-fashion aesthetic. The photography challenge: convey "reliable and safe" alongside "designed" in the same set of images. We used clean studio backgrounds to highlight structural detail in the goggles, paired with styled context shots to show usage, then handed off to catalog design — so B2B buyers browsing the catalog feel both spec and quality.

Frequently Asked Questions

With fifteen services, where do I start?+
Sort by need type first. To build reusable identity, start with logo/CIS; for products going to market, start with photography into packaging or catalog; for campaign materials, start with posters, banners, or EDM. The guidance section above sorts by these three.
What is the design process?+
Five stages: requirements interview, analysis and concept, proposal, revision, and final delivery, with close communication throughout. For photography-involved work, layout specs are confirmed before the shoot so images feed straight into design.
How are design fees calculated?+
By complexity, number of deliverables, and output specs. A free initial consultation leads to a transparent quote covering design, revisions, and final files.
Why choose Joseph Studio for design?+
Founded in 1994 with 30 years of design experience serving 1,000+ companies. Unlike pure design shops, we integrate marketing thinking so every design maps to a brand and business goal, not just aesthetics.

Not sure which design you need?

Book a free consultation — a consultant will assess your product and goals and recommend where to start.