Joseph Studio was commissioned by Men's Front Roast Pork｜CIS Design to design a professional logo and corporate identity system. Through in-depth brand research and strategic visual design, we created a highly recognizable identity that communicates the brand's core values.
【Introduction to Men's BBQ Pork】
Men's Front Roasted Pork is affiliated to Quancheng Catering Group. In Kaohsiung, when it comes to Shantou hotpot, I believe that "Shantou Quancheng" is definitely not unfamiliar to Kaohsiung people, but what you may not know is that Quancheng Catering Group has been operating in Kaohsiung for 70 years. In recent years, it has also actively created a new type of catering fashion brand over the years.
At the end of 2020, Quancheng Catering Group invested heavily in a new brand - "Men's Front Roast Pork", hoping to make a breakthrough in the highly competitive catering market.
【Joseph Design Concept】
The brand positioning of Men's Front Roast Pork at the beginning was a high-priced, all-you-can-eat line, with an average consumption of nearly 1,000, and it was located in a dream era department store. How to create a strong and powerful main visual impression really made us take great pains.
Joseph took the Japanese concept of "male front" and transformed masculinity into the satisfaction of eating meat with a big mouth. He used the "force" as an auxiliary pattern to combine with the standard word. Let’s take a look at the main axis of the design of the male front roast meat shop. We believe that the catering design is not only about logos and menus, but also to convey a strong image in all kinds of products, in order to reach people’s hearts and leave a deep impression on consumers.
corporate brand design
VI Design
Application Design
image visual design
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