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Catalog Design

Catalog design case studies for industrial, biotech, textile and medical sectors — A4/A5, folded and multi-page formats, with practical notes on pagination, print and photography.

The hard part of catalog design is rarely aesthetics — it is information volume. An industrial catalog may need to carry hundreds of SKUs, spec tables and application scenarios while remaining easy for sales to flip through in front of a client. Most cases here are of that high-density type.

Two things worth watching: how spec tables are structured so readers do not give up, and the ratio of product photography to technical line art. Together they decide whether a catalog is kept or discarded.

31 articles

Herbalife Quarterly | Health, catalog design, gym, cover design

Herbalife Quarterly | Health, catalog design, gym, cover design

Xingli e-book | Connector manufacturer, catalog design, e-book design, cover design

Xingli e-book | Connector manufacturer, catalog design, e-book design, cover design

Dongsheng Gloves | Gloves, catalog design, image design, cover design

Dongsheng Gloves | Gloves, catalog design, image design, cover design

Bok Biomedical | Dairy farming, catalog design, image design, cover design

Bok Biomedical | Dairy farming, catalog design, image design, cover design

Shunde ESG Sustainability Report|Semiconductor, catalog design, image design, cover design

Shunde ESG Sustainability Report|Semiconductor, catalog design, image design, cover design

Leadtek Technology | Technology industry, catalog design, image design, cover design

Leadtek Technology | Technology industry, catalog design, image design, cover design

Luyin Biotech (Compson Biotech) ESG Sustainability Report|Biotech Company

Luyin Biotech (Compson Biotech) ESG Sustainability Report|Biotech Company

National Pingtung University of Science and Technology ESG Sustainability Report|University

National Pingtung University of Science and Technology ESG Sustainability Report|University

Ru Hing Co., Ltd.|Textile industry, catalog design, ESG sustainability report

Ru Hing Co., Ltd.|Textile industry, catalog design, ESG sustainability report

Hui'an International | Catalog design, image design, cover design

Hui'an International | Catalog design, image design, cover design

INGICA|Catalog design, exhibition design, poster design, product photography

INGICA|Catalog design, exhibition design, poster design, product photography

German Trade Division|Catalogue Design

German Trade Division|Catalogue Design

SANREY Environmental Technology|Catalogue Design

SANREY Environmental Technology|Catalogue Design

Sun Yat-sen University Global Industry-University Operation and Promotion Office|Catalogue Design

Sun Yat-sen University Global Industry-University Operation and Promotion Office|Catalogue Design

Taiwan Weili Product Catalog Design|Air Purifier Visual Catalog Design

Taiwan Weili Product Catalog Design|Air Purifier Visual Catalog Design

Jinya Industrial Product Catalog Design|Corporate Catalog Design

Jinya Industrial Product Catalog Design|Corporate Catalog Design

Longlong Clean Room Corporate Image Overall Planning|Catalog Design|Business Card Design

Longlong Clean Room Corporate Image Overall Planning|Catalog Design|Business Card Design

Jin Chaoli eXthree|Badminton racket design

Jin Chaoli eXthree|Badminton racket design

LIAN-TA-HSING Catalog Design|Textile Catalog Design

LIAN-TA-HSING Catalog Design|Textile Catalog Design

Jiarong International Goggles Product Photography | Catalog Design

Jiarong International Goggles Product Photography | Catalog Design

VIVALDI folding door catalog design and printing

VIVALDI folding door catalog design and printing

SANREY Environmental Technology catalog design and printing

SANREY Environmental Technology catalog design and printing

Jinghua Enterprise Catalog Design | Design and Printing

Jinghua Enterprise Catalog Design | Design and Printing

JHONG JHENG Orthopedics | Medical Industry Catalog Design

JHONG JHENG Orthopedics | Medical Industry Catalog Design

FORCETECH Rubber | Product Catalog Design

FORCETECH Rubber | Product Catalog Design

SKCOMM Communication Folding-style catalog design

SKCOMM Communication Folding-style catalog design

LEI YUEH Enterprise Product catalog design and printing output

LEI YUEH Enterprise Product catalog design and printing output

EZSET Hardware Product Catalog World

EZSET Hardware Product Catalog World

Investment brochure design | Wuhan Mars Space Innovation Park

Investment brochure design | Wuhan Mars Space Innovation Park

ACEST International goggles product catalog design (including commercial photography)

ACEST International goggles product catalog design (including commercial photography)

Hakata International Hospital|Packaging Design, Catalog Design

Hakata International Hospital|Packaging Design, Catalog Design

Frequently Asked Questions

How is catalog design priced?
Usually based on page count, adjusted for photography, data preparation and translation. The biggest variable is the completeness of client-supplied material — when specs are scattered across spreadsheets and legacy files, preparation often costs more than layout itself.
Do products need to be re-photographed?
It depends on existing assets. Low resolution, inconsistent backgrounds or mismatched colour temperature will make the whole catalog look unprofessional. A common compromise is reshooting hero products while retouching and colour-matching secondary items.
How should page count be planned?
Binding constrains it: saddle stitch requires multiples of four, while perfect binding needs roughly 32 pages before a spine is viable. Fix the binding method first, then allocate content — this avoids ending with two blank pages or cutting material late.

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