La Sheena｜Clothing brand design, LOGO design, business card design
Brand positioning: Determine the target market and customers, and research brand style, price range, designer style, clothing types, etc.
Uniqueness: Create a distinctive and recognizable brand image.
Quality and comfort: Focus on high-quality fabrics and comfort.
Sustainability: Incorporate sustainable elements.
Innovation and fashionability: Stay innovative and fashionable, keeping up with the latest trends.
Brand consistency: Ensure consistent brand design, including logo, colors, fonts, etc.
Target customer experience: Consider the needs and experiences of target customers.
Market research: Conduct market research to understand competitors and market trends.
Brand recognition: Establish brand recognition and brand value.
【La Sheena Introduction】
Fashion itself is a diverse term, and when combined with different industries, it can create endless possibilities. Style is the aesthetic given to clothes by each individual's taste, but La Sheena is not defined by "style" because it is a brand with infinite possibilities. "I don’t do fashion, I am fashion." Instead of defining the style of clothes on a person with a particular style, it is hoped that everyone who wears La Sheena will be in their most comfortable, dazzling, and charming state, embracing the idea of "Be you, not them."
【Joseph Design Concept】
A successful fashion brand design concept should be able to convey the brand's spirit on different levels. First, it needs to have a unique visual style to attract consumers' attention. Secondly, the brand should focus on the selection of materials and craftsmanship to ensure product quality and comfort. In addition, the design concept should fully take into account the needs and preferences of the target consumers, thereby creating products that meet market demand.
