Natuos
From visual identity to site architecture, telling a new brand's story of eco-friendly, comfortable, functional apparel
- Industry
- Fashion outdoor apparel brand
- Year
- 2025
- Website
- www.natuos.com
About the client
Natuos is the second brand under HAKERS Enterprise, founded in 2024. Its site describes it as a Swiss-designed fashion outdoor brand and points to the group's 38 years of garment-making. It sells through department stores and online.
The brand called for something simple, stylish and refined, built around eco-friendliness, comfort and function.
The brief
The website needed to be a brand site with e-commerce, covering brand series, news and events, blog, products, catalogue and points of sale.
The brand asked for a simple, stylish and refined tone, so the site had to stay consistent with the visual identity.
What we did
- 01
Brand visual identity (CIS)
Visual identity design, extended into business cards, hang tags and shopping bags.
- 02
Website architecture
Before build, the site structure was planned: brand series, news and events, blog, products, catalogue and store locations.
- 03
Custom website build
Delivered pages included Home, About, Contact, News & Events, Design Concept, Brand Series (four brands), a knowledge section and the full shop.
- 04
Back-end training
Back-end training was provided at hand-over so the brand team can update content on its own.
Site structure
- Brand series (with sub-pages)
- About (About, Design Concept)
- Shop and cart
- Store locations
- Contact
- LINE and Instagram links
Highlights
E-commerce: product pages and cart
The shop offers series and style filters and a shopping cart.
Multi-brand series pages
The brand series section gathers the group's brands, each with its own page.
Store information
The store page lists eight points of sale.
Contact form and LINE entry
The Contact page offers a form, a LINE entry and customer-service hours.
Brand story and sustainability narrative
The About page uses full-bleed imagery and sectioned layouts to explain design philosophy and the recycled-bottle material story.
Screens
Screens are public pages of the client's website captured in October 2026; products and events are kept up to date by the client.
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