Joseph Studio was commissioned by Xingcheng Travel to design a professional logo and corporate identity system. Through in-depth brand research and strategic visual design, we created a highly recognizable identity that communicates the brand's core values.
Hotel LOGO design concept
The logo design and brand name together convey the unique positioning of this boutique hotel. It is not only a place to stay, but also a destination that can provide wonderful memories and experiences. Through these delicate designs and thoughtful naming, the hotel has successfully created a brand image that is both modern and full of local cultural characteristics.
[Introduction to Xingcheng Travel]
Zela Design Hotel originated from the owner Ms. Xu’s years of experience in hotel management and the support and encouragement of many loyal customers. Therefore, she decided to embark on a dream journey of hotel management and began planning and building Xingcheng Hotel in 2016. However, it was not all smooth sailing. During this period, we faced a labor shortage in the construction industry and the severe impact of the COVID-19 epidemic. The entire construction process took six years to be officially completed, and finally the dream of many years was realized!
[Joseph Design Concept]
The logo design of "ZELA BOUTIQUE HOTEL" conveys the core concept of the brand in its simple and exquisite style. The star-shaped pattern in the icon is made of lines woven into complex geometric shapes, giving people a sense of exploration and discovery, which may symbolize the unique and exquisite travel experience the hotel provides to travelers.
The font choice appears extremely elegant and modern, presented in a gold tone on a dark background, a color combination often associated with luxury and high quality. Gold symbolizes wealth and nobility, while the dark blue background conveys stability and professionalism.
The position and size of the word "BOUTIQUE" is more prominent than that of "ZELA" and "HOTEL", which emphasizes the boutique character of the hotel, which means that it provides personalized and non-mass production services and experiences.
Overall, this design concept focuses on a simple yet high-end brand image, emphasizing unique services and high-quality customer experience. Through such visual communication, the hotel expresses its focus on providing comfortable, luxurious and memorable accommodations.
Design Gallery
