Integratedmarketingstrategy—aligning cross-platform messaging to build compounding results
Brand positioning, digital ads, social KOL, reputation — every dollar amplifying the next.
Traffic with no conversions, posts with no engagement, KOL campaigns with no brand recall — these aren't execution problems, they're channels running without a shared strategic foundation. Joseph — 30+ years, 1,000+ companies — starts from brand positioning and integrates digital, social, media, and KOL so every dollar amplifies the rest.
🔴 Integrated marketing requires deep collaboration; quarterly slots are limited — only a few remain
Getting the Most From Your Marketing Budget Starts From Three Points of Integration
A Strategic Foundation First — Then Channels Can Align
Marketing problems get blamed on execution — creative not strong enough, posts not frequent enough, wrong KOL. The real issue is usually that channels have no shared brand positioning as a foundation, each telling a different story. Every integrated marketing engagement at Joseph starts with a brand diagnosis: who you are, who you speak to, what your core message is — then digital, social, KOL, and media execute inside one unified framework.
Data-Driven Decisions — Every Dollar Has a Rationale
Integrated marketing isn't "a little everywhere" — it's concentrating on the channels your audience actually uses, based on behavioural data. We track campaign performance, audience response, and channel efficiency, calibrating strategy regularly so budget goes where it works, not where it feels right. 30+ years and five sectors of market experience, backed by data.
Integrated Execution Builds Brand Equity — Not Just Short-Term Traffic
Every ad campaign ends, and the traffic goes back to zero. But every time you deliver a consistent brand message in the right channel, you compound a little brand memory in the audience. The value of integrated marketing isn't just the quarter's results — it's letting identity, website, ads, social, and KOL reinforce the same brand impression repeatedly, so brand equity compounds with every marketing investment.
Hire a single-channel executor and you get one campaign. Work with Joseph and you get a strategy integrated from the brand, market, and future — every marketing dollar amplified inside one coherent message framework.
Three Things Most Marketing Firms Skip — But You Should Demand
Brand Strategy Before Ad Spend
Most marketing firms take the budget and start running ads, skipping brand positioning. Without a positioning foundation, ads just bring traffic to a brand that can't explain what it is. We insist on brand diagnosis and core message first, then let ads and social carry that message to the right people — what few firms do, but every campaign should.
Cross-Channel Integration — Not Silos Running Separately
Most companies run fragmented marketing: one firm for ads, another for social, another for KOL — each channel telling a different story. We integrate digital ads, social management, KOL partnerships, and reputation marketing inside one strategic framework so messages are consistent, budgets are coordinated, and effects multiply rather than cancel.
Design Capability Inside the Marketing Team — Not Outsourced
Joseph has 30+ years rooted in design — brand identity, visuals, and content design are our core, not something outsourced. All integrated marketing creative — ad visuals, social content, KOL assets — are made by the same team that knows your brand positioning, so every touchpoint carries the brand precisely.
30 Years of Work, Results You Can See
From manufacturing to F&B, medical, and global brands — 1,000+ companies trust our design capabilities
普利司通
日月香肉鬆
多納烘焙
三菱電機
AURZ
裕隆汽車
普利司通
禾善堂
The Right Integrated Strategy for Your Marketing Challenge
Different stages and challenges need different integration priorities. See which fits, and we'll confirm the right scope during consultation.
Scenario A: Spending Without Converting
- Traffic arrives but visitors don't buy, inquire, or stay
- Usually a positioning-landing page mismatch or unclear messaging
- Recommended: message architecture + ad strategy + conversion optimisation
Scenario B: Every Channel a Different Story
- Website, ads, social, and KOL assets look and sound different — confusing your audience
- Missing a shared brand message framework for all channels
- Recommended: brand positioning + cross-channel message integration + creative guidelines
Scenario C: Scaling Brand Awareness
- Brand positioning is there, but reach is too narrow and awareness is low
- Need KOL partnerships, reputation marketing, media coverage, and social amplification to work together
- Recommended: KOL strategy + reputation marketing + media integration + social growth
From Brand Diagnosis to Cross-Channel Execution — Every Step Has a Deliverable
Marketing Diagnosis (90 min)
An in-depth interview to map the brand, audience, current channels, and the real marketing bottleneck
Brand Message Architecture
Establish the core brand message and differentiation, building a shared message framework for all channels
Integrated Marketing Strategy
Channel mix strategy, KPI setting, and budget allocation recommendation based on goals and audience
Creative Production & Channel Setup
Produce ad creatives, social content plan, KOL briefing deck, and complete channel setup
Execution & Monitoring
Launch ad campaigns, social publishing, and KOL partnerships, with continuous data monitoring
Performance Review & Strategy Optimisation
Regular performance review, recalibrating channel priorities and creative direction based on data
What Our Clients Say
We had traffic but no conversions. After clarifying the brand message, clicks and inquiries improved noticeably — because the message was finally right.
E-commerce Consumer Brand
Ad Strategy · Brand MessagingThe most valuable part was having ads, social, and KOL inside one strategy — no more conflicting messages — and the overall brand image became consistent.
Restaurant Chain Client
Integrated Marketing · Multi-ChannelWe used to use different firms for ads and social — the coordination was exhausting. Now one team that knows our brand handles it all, with far less overhead and more solid execution.
Manufacturing Export Brand
Integrated Execution · Channel Management30+ Years · 1,000+ Brands of Integrated Marketing Work
Li Hong Technology｜Unifying Cross-Channel Image With an Identity System
From logo to signage — every touchpoint speaking with one voice
A tech-industrial company's marketing challenge is building professional recall across platforms. Li Hong's problem: different business contexts — website, cards, signage — each looking different, unable to accumulate brand memory. Starting from industry positioning, thick letterforms for industrial weight and abstract geometry for technical integration, we built a corporate identity system extended to logo, cards, and signage — the same professionalism at every marketing touchpoint, building compounding brand memory.
Ri Yue Xiang｜Turning 40 Years of Honesty Into a Marketable Brand Asset
Brand marketing transformation from market stall to retail shelf
Ri Yue Xiang has run from a Taoyuan market stall for over 40 years — always local warm pork, always made before dawn, no additives. The brand marketing challenge: how to turn that honesty from word-of-mouth into a brand asset visible on new channels (retail shelves, gift market). We preserved the shop's trust in a warm brand tone and built an identity system extended to packaging and gift boxes — so when the product moves from stall to shelf, the brand image speaks for it and converts new customers, passing the brand on to a third generation.
Nan Qian Yakiniku｜Brand Positioning to Open a New Market for a 70-Year Group
A positioning strategy accepted by both group heritage and new audience
Nan Qian Yakiniku belongs to Kaohsiung's Quan Cheng group, with over 70 years in the city. The marketing positioning challenge: carry the group's trusted heritage while speaking to a younger crowd, without alienating long-time customers. We defined the brand character and market segmentation, built a full CIS, so all marketing assets launched with the group's weight and their own contemporary feel — finding a foothold in the new market.
Leadtek｜Integrating Brand Image and Product Packaging Into a Marketing Strategy
Consistent tech appeal across shelf and channel
Tech product marketing needs clear professional recall across shelf and channel. Starting from brand image strategy, we built an identity framework and extended it to packaging for products like massage guns — delivering the high-tech appeal consistently at every marketing touchpoint rather than each channel interpreting it differently.
AURZ｜Pet Brand Marketing Driven by Emotional Connection
A sustainable marketing proposition in a crowded market
The pet market is crowded and functional claims are easy to copy. AURZ's marketing position was anchored in the bond between people and pets — turning that emotional proposition into identity, CIS, and brand applications, so all marketing materials convey the same warm yet professional brand image, giving the emotional claim a defensible market stance.
Zela Design Hotel｜Translating Boutique Hotel "Experience" Into a Marketing Message
Making "more than lodging" legible in marketing
Boutique hotel marketing competes on experience, not just facilities. Zela's challenge: how to make "a destination for beautiful memories and experiences" perceptible to a first-time audience through brand identity and name. Starting from positioning, we conveyed the destination's experiential quality through a crafted identity — giving marketing communications a clear proposition to carry.
KAOCUP COFFEE｜A Unified Image Giving the Brand a Recall Point Across Channels
A consistent marketing application system from positioning to gift box
A coffee brand earns recall in-store and on the shelf through a consistent, distinctive image. Starting from positioning, we built KAOCUP's visual strategy and extended it to packaging and gift boxes as a unified marketing application system — delivering the same style and texture at every touchpoint and building recognisable brand memory.
Donna Bakery｜Consistent Brand Marketing From Store to Gifting
Every gift box a brand impression
A bakery's marketing spans in-store experience and gifting occasions, and maintaining a consistent brand image across both is non-trivial. Starting from positioning, we planned Donna's overall marketing image — from logo and CIS to cookie and nut-tart gift boxes, supporting print — so the brand delivers a beautiful, memorable consistent image in every context, whether an in-store purchase or a gift.
Nobel Biotech｜Market-Positioning-Driven Skincare Brand Marketing
Building clear brand recognition in a crowded market
The skincare market is crowded and brand recognition without clear market positioning is hard to build. Starting from target audience and product positioning, we built the brand strategy for Nobel Biotech and extended it to logo, CIS, and mask packaging — giving the brand a clear differentiator to communicate and a professional visual image that supports credibility in the market.
De Shan｜Unifying Cross-Channel Brand Messages With a Core Image
One image — every marketing touchpoint speaking together
De Shan's brand marketing challenge was creating a consistent impression across diverse business contexts. We set the mountain as the core image — solidity, reliability, deep roots — extended from positioning to logo, signage, and a full CIS, so the brand delivers the same steady message at every marketing touchpoint (cards, signage, digital image) and builds clear brand recognition.
30 years · Trusted by 1,000+ brands · Handled by a senior designer, start to finish
Book an Integrated Marketing Consultation
Through a marketing diagnosis, we'll map your brand, goals, and current channels before setting your integrated strategy direction.