Buildacompletebrandidentitysystemthat maintains consistent presence across every touchpoint
Positioning to logo, color, type, and usage rules — a full CIS in one stop.
Brand identity isn't designing a nice logo — it's a full CIS visual identity system that gives your brand one face across cards, website, packaging, signage, and social. With 30 years as brand consultants and 1,000+ companies, we go from deep competitor analysis and core positioning to a complete CIS — building a brand advantage that can't be copied.
🔴 A full CIS needs deep involvement; senior-designer slots this quarter are limited
An Identity System That Carries a Brand Starts From Three Macro Points
The Identity System Must Carry the Position
A pretty set of visuals unrelated to who you are is just decoration. A CIS's value is that it grows from positioning — logo, color, type each saying the same position. We do competitor analysis and core positioning first, then design the identity, so the system carries meaning, not just looks.
Build Recognition That Can't Be Copied
An identity must be recognized in a real market, not drowned out. With deep competitor analysis we find your difference from rivals, then turn it into a high-recognition, hard-to-copy visual system — remembered on the shelf, in search, and at every card exchange.
Identity Must Extend to Every Touchpoint
Finishing a CIS is a beginning. It extends to cards, website, packaging, signage, social, decks — each growing from one set of rules, so the brand doesn't sprawl into chaos. We deliver a full application system and brand guidelines, making consistency maintainable without re-explaining each time.
Hire a designer and you get a logo. Work with Joseph and you get a CIS — designed from the brand, market, and future to carry every touchpoint.
Three Things Most Studios Skip — But You Should Demand
A Full CIS, Not Just a Logo
Many studios hand you a logo and leave color, type, and usage rules to you. We deliver a full CIS — from logo, color rules, and type to an application system — so the brand stays consistent across channels, not each item doing its own thing after the logo.
Positioning to Visual, One Stop
Identity can't be designed on instinct. Starting from deep competitor analysis and core positioning, we move into visual execution — so the CIS grows from strategy and holds up in the market, not a pretty but ungrounded set of visuals.
Brand Guidelines Make Consistency Maintainable
After delivery, the brand has to live on. We hand over brand guidelines and source files specifying logo, color, and type usage — so future cards, websites, and packaging have a reference, and stay on-brand even when different people execute.
30 Years of Work, Results You Can See
From manufacturing to F&B, medical, and global brands — 1,000+ companies trust our design capabilities
普利司通
日月香肉鬆
多納烘焙
三菱電機
AURZ
裕隆汽車
普利司通
禾善堂
The Right Identity Approach for Your Stage
Different stages need different identity focus. See which fits, and we'll confirm scope together.
Scenario A: Build a New CIS
- A new brand or venture needing a full visual identity system from scratch
- For: startups, new business units, sub-brand spin-offs
- Recommended: positioning + logo + full CIS system
Scenario B: Upgrade the CIS
- An aging or transforming brand with inconsistent identity needing a full refresh
- For: succession, rebranding, traditional-industry transformation
- Recommended: repositioning + full CIS update + guidelines
Scenario C: Group / Multi-Brand Identity
- A group with multiple brands or units needing a manageable identity architecture
- For: corporate groups, multi-brand, franchise systems
- Recommended: brand architecture + parent/sub-brand CIS + usage rules
From Positioning to Usage Rules — Every Step Has a Deliverable
Diagnosis & Competitor Analysis
Analyze market and competitors to find an open difference
Core Positioning
Set positioning and the core the identity must convey
Identity Core Design
Design logo, color, and type as the identity core
Application System
Cards, envelopes, signage, website applied consistently
Brand Guidelines
Specify usage so consistency is maintainable
Source File Delivery
All-format source files delivered, IP transferred
What Our Clients Say
We only wanted a logo; afterward we understood why a full CIS matters. Now cards, website, and packaging share one face — the brand looks far more professional.
Startup Brand Client
Full CISAfter succession the brand was a mess, every item different. Redoing the CIS with guidelines finally gave the team a reference.
Second-Generation Client
CIS Update · GuidelinesThey did competitor analysis before designing — the identity isn't just good-looking, it actually expresses our difference from rivals.
B2B Corporate Client
Positioning · Identity30 Years · 1,000+ Brands of Identity System Work
Gong Yi Construction｜Values Into a Complete CIS
From positioning to trademark to a full system
Gong Yi Construction was founded on justice and fairness. Construction needs steadiness and trust; from positioning we built an identity core with an elegant yet resilient tone, extending to trademark and a full CIS — name, ideals, and image aligned, every touchpoint speaking one value.
AURZ｜A Full Identity System for a Pet Brand
A warm identity consistent from logo to application
A pet brand is remembered through a warm, friendly, consistent image. For AURZ, from positioning we built an identity core with a friendly visual language, extending to CIS and applications — the bond between brand and pets shown consistently at every touchpoint, a cute yet professional system.
Li Hong Technology｜An Industrial CIS
A full CIS, from logo to storefront signage
Li Hong needed not a mark but a system to carry a tech-industrial reputation. Thick letterforms convey an industrial feel, an abstract geometric figure signals technical integration, and the identity core extends to cards and signage as one coherent CIS — consistent professionalism at every application.
Li Jia Biomed｜A Biomedical Identity System
A colour language that builds trust
A biomedical brand needs professionalism and reliability most. For Li Jia Biomed we built an identity core with a clean mark and grounded colour language — blue for credibility, green for health — extending to CIS and packaging for high recognition and conveyed trust, as one consistent system.
De Shan｜An Identity System on the Mountain
One core image unifying the system
De Shan's identity centres on the mountain — solidity, stability, reliability, deep roots. We set that image as the identity core, extending from logo to signage and a full CIS — a steady character speaking with one voice across surfaces, a recognizable system.
KAOCUP COFFEE｜A Coffee Brand's Application System
A unified image from mark to usage guide
A coffee brand earns recall in-store and on shelf through a unified image system. For KAOCUP we focused on positioning, mark, visual image, application system, and a design guide — extending identity to packaging and gift boxes as a unified, consistent, distinctive system.
Donna Bakery｜Identity and Applications for a Bakery
Planned end to end, from identity to gift box
A bakery's charm comes from a consistent atmosphere and crafted detail. We built Donna's identity core, extending from logo and CIS to cards and cookie and nut-tart gift boxes with print support — a clean, memorable, consistent identity from store to gifting.
Nobel Biotech｜An Identity System for a Mask Brand
A full identity driven by positioning
A skincare brand succeeds on clear positioning and consistent visuals. From product positioning we built Nobel Biotech's logo and CIS, extending to mask packaging — recognition in a crowded market, with one consistent identity system supporting perceived value.
Zela Design Hotel｜Identity Planning for a Boutique Hotel
"A destination for experiences," as identity
A boutique hotel competes on experience and memory. We positioned Zela as a destination for beautiful memories, conveying it through logo, signage, and an identity system — a clear, distinct identity among lodging options.
Dandy｜An Elegant Brand Identity
An elegant tone through the whole system
The Dandy brand's identity blends elegance, fully expressing its core value and image. We built the identity core on that elegant tone, extending to signage and CIS — a consistent character across physical and applied surfaces, a recognizable system.
Shang Rui Tech｜A B2B Tech Identity System
Consistent from mark to office stationery
Shang Rui Tech needed an identity that builds professional trust in B2B settings. We centred it on a simple, highly legible mark, tuning figure and type proportions so it stays clear on cards and envelopes — a consistent system from mark to application.
30 years · Trusted by 1,000+ brands · Handled by a senior designer, start to finish
Book a Brand Identity Consultation
Through a brand diagnosis, we'll understand your positioning, market, and needs before planning the CIS.