Joseph Studio was commissioned by Weiquan Da Chun Bean Packaging｜Food packaging, packaging design, soy milk packaging to create product packaging design. Starting from brand positioning, we combined market insights with consumer psychology to craft packaging that stands out on shelves and effectively represents the brand.
Key points in the design of Weiquan Dachun Bean packaging:
High-purity soybean source: highlighting high-quality soybeans that meet the U.S. UFDA first-level standard and have more than 40% soy protein.
Craftsman spirit: Use illustrations or text to describe the production process, emphasizing rigor, professionalism, attentiveness, and responsibility.
Pursuit of perfection: Use smooth fonts and high-quality colors to express the perfect pursuit of quality.
High nutritional value: Use charts or labels to clearly present plant-based protein, dietary fiber, soy isoflavones and other nutritional ingredients.
Good aroma and mellowness: Use visual elements to emphasize the enjoyment of natural and mellow aroma, such as the wave shape of the aroma or the lines of soybean aroma.
Less burden: Clearly marked with 0 cholesterol and 0 additives, allowing consumers to understand at a glance.
Simplicity and clarity: Keep the packaging design simple to highlight the brand image and avoid being too complicated and distracting.
[Introduction to Weiquan Dachun Bean]
High-purity beans: high-quality soybeans that meet the U.S. UFDA first-level standard and have a soy protein content of more than 40%
Good nutrition: 4.2% plant-based protein, natural soy dietary fiber and soy isoflavones
Very fragrant and mellow: whole soybeans are soaked, ground and then slowly cooked. No defoaming agent or soybean powder is added in the whole process. Every bite is filled with the natural and mellow flavor of soybeans.
Less burden: 0 cholesterol, 0 food additives, just soybeans plus water (sugar)
[Joseph Design Concept]
Ultimate Purity
Symbol: Use clear colors to express the cleanliness and high purity of beans.
Message: Highlighting high-quality soybeans that meet the U.S. UFDA first-level standard and have more than 40% soy protein.
Unique craftsmanship
Symbol: Patterns that incorporate the spirit of craftsmanship, such as hand-painted depictions of the production process or tool elements.
Message: Emphasis on rigorous, professional, careful and responsible production process.
High Quality
Symbol: Use elegant fonts and colors to highlight the brand’s insistence on perfect quality.
Message: Convey the pursuit of perfect quality and express the pursuit of perfection.
Fragrant enjoyment
Symbol: Presented in the form of fragrance graphics, such as curves and wavy visual elements.
Message: Highlight the natural and mellow taste of soybeans in every bite.
Overflowing with nutrients:
Symbol: Use plump pictures or graphics to present rich nutrients.
Message: Clearly present the nutritional value of plant-based protein, dietary fiber, soy isoflavones, etc.
Design Gallery
