Joseph Studio was commissioned by SWEET MUSIC to provide comprehensive brand planning and corporate identity design. We developed a cohesive brand image system integrating visual design, brand strategy, and marketing communications.
Hidden in the quiet alleys of the busy city, the refined and elegant tea brand can always allow travelers who are sneaking around to find a moment of peace. The tea brand "Sweet Poem Pinge" creates a distinctive brand tone through the fresh and elegant Chinese font design and vivid doll avatars.
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