What is the packaging design process?

Our process includes: product analysis and market research, brand positioning, structural design and prototyping, visual design and print-ready artwork, proof approval and production. We provide comprehensive end-to-end packaging services.

What regulations apply to packaging design?

Food packaging must comply with local safety regulations including nutrition labels, ingredient lists, allergen declarations, naming standards, and expiration dates. We ensure compliance throughout the design process.

How does packaging design boost sales?

Effective packaging attracts attention on shelves, communicates product benefits clearly, builds brand trust, increases perceived value, and drives repeat purchases. We optimize design for your target audience and retail channels.

How long from design to production?

Packaging design takes 3-4 weeks, structural development 4-8 weeks, and print production 2-4 weeks. Total timeline is typically 2-3 months. We provide a complete schedule at project start.

Shengchang Pharmaceutical's old...

Joseph Studio was commissioned by Shengchang Pharmaceutical's old food quintessential traditional Chinese medicine chicken soup to create product packaging design. Starting from brand positioning, we combined market insights with consumer psychology to craft packaging that stands out on shelves and effectively represents the brand.

【Introduction to Shengchang Pharmaceutical's Old Food】

Shengchang Pharmaceutical is one of the rare pharmaceutical factory owners with brand thinking. It has been established for more than 74 years, but the old brand has new thinking. You can get a glimpse from Shengchang Pharmaceutical’s product packaging design and fan group visual presentation. Shengchang Pharmaceutical is actively changing its perspective. Talk to end consumers.

Brand transformation is not an easy path. There are too many essential differences between B2C and B2B. However, as a long-term partner of Shengchang Pharmaceutical, we sincerely hope that Shengchang Pharmaceutical can embark on a different path.

【Joseph Design Concept】

Shengchang Pharmaceutical's old food has always been famous for its organic soup dumplings and health-preserving stew. This time, the two Chinese herbal chicken soups are also heavy-duty. They are mixed with vegetables and Taiwanese silky chicken, and cooked with Shengchang Pharmaceutical's unique ingredient recipe. The soup is naturally mellow and sweet. tasty.

In addition, the design is not too much. From product shooting to product packaging design, Joseph referred to many Japanese and Korean food packaging design concepts, and then derived 8 original proposals that are one-in-a-million, so that the traditional Chinese medicine chicken soup can make the old food more delicious. Potential consumers feel a unique visual feast.

Shengchang Pharmaceutical's old food quintessential traditional Chinese medicine chicken soup｜Packaging design

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