Shengchang Pharmaceutical's old food quintessential traditional Chinese medicine chicken soup

【Introduction to Shengchang Pharmaceutical's Old Food】

Shengchang Pharmaceutical is one of the rare pharmaceutical factory owners with brand thinking. It has been established for more than 74 years, but the old brand has new thinking. You can get a glimpse from Shengchang Pharmaceutical’s product packaging design and fan group visual presentation. Shengchang Pharmaceutical is actively changing its perspective. Talk to end consumers.

Brand transformation is not an easy path. There are too many essential differences between B2C and B2B. However, as a long-term partner of Shengchang Pharmaceutical, we sincerely hope that Shengchang Pharmaceutical can embark on a different path.

【Joseph Design Concept】

Shengchang Pharmaceutical's old food has always been famous for its organic soup dumplings and health-preserving stew. This time, the two Chinese herbal chicken soups are also heavy-duty. They are mixed with vegetables and Taiwanese silky chicken, and cooked with Shengchang Pharmaceutical's unique ingredient recipe. The soup is naturally mellow and sweet. tasty.

In addition, the design is not too much. From product shooting to product packaging design, Joseph referred to many Japanese and Korean food packaging design concepts, and then derived 8 original proposals that are one-in-a-million, so that the traditional Chinese medicine chicken soup can make the old food more delicious. Potential consumers feel a unique visual feast.