Kaiyi Enterprise-Zhenlao Sesame Oil｜Food packaging, packaging design, image design, sesame powder packaging design

Can packaging design elements:

Material selection: Choosing the right packaging material is crucial to ensuring product safety during transportation and storage. Common materials include metal (such as aluminum cans, tin cans), glass, plastic, etc. Each material has its specific advantages and uses.

Size and shape: The size and shape of can packaging should be determined based on product characteristics and target market needs. Innovative shapes can improve product recognition, but production costs and packaging efficiency also need to be considered.

Closed System: A closed system design that ensures product freshness and prevents leakage is very important. This may include screw caps, pull tabs, press-top caps, etc., and the balance between ease of opening and safety needs to be considered.

Label and graphic design: Label and graphic design not only provide product information (such as ingredients, how to use, shelf life, etc.), but are also an important means of conveying brand image and attracting consumer attention. Color choices, font design, and imagery should all be consistent with the brand image.

Sustainability: As environmental awareness increases, choosing recyclable or biodegradable materials, as well as reducing the use of packaging materials, has become an important part of design considerations.

Ease of use: Packaging design should consider consumer convenience, including ease of opening, reclosing, pouring or measuring the product, etc.

Safety and regulatory compliance: Packaging design must comply with relevant safety standards and regulatory requirements, including food safety and child safety.

[Introduction to Zhenlao Sesame Oil]

"Zhen Lao Brand" originated in the 40th year of the Republic of China (1951) and was founded by Wang Haowu, a hard-working man from Shandong, near Taipei Main Station in Taiwan. Wang Haowu started by hand-making sesame oil using traditional ancient methods. His craftsmanship not only retains the original flavor and nutrition of sesame oil, but also demonstrates his insistence on product quality. His outgoing personality and passion for craftsmanship attracted many people to come to learn from him, and he earned the reputation of "Wang Laohao" for his honest and trustworthy business ethics.

With the rapid development of Taiwan's economy, "Taisheng Family Industry Co., Ltd." has gradually become the preferred brand for northern restaurants, mid-range wholesalers and vegetable market oil shops in Ximending, Chunghwa Mall and other places. Its main products include sesame oil, sesame paste, peanut oil and peanut butter. . Faced with fierce competition in the market and fluctuations in raw material prices, Wang Haowu insists on using traditional ancient methods and natural raw materials to make products, refusing to add any chemical ingredients to ensure the purity and safety of the products.

After 70 years of development, "Taisheng Family Industrial Co., Ltd." has transformed into a "real old brand" and has become a brand representing high quality, pure natural and traditional handicrafts. Wang Haowu's entrepreneurial spirit and insistence on quality have been inherited and carried forward by future generations. "True Old Brand" is not only a brand, but also a cultural heritage carrying traditional values and craftsmanship.

[Joseph Design Concept]

The first design uses an earth-toned background with a dark center shape and white font. This color contrast highlights the product name "Pure Black Sesame Powder" while the light leaf and seed pattern on the background adds to the Natural and organic feel. Overall, the design conveys a warm, healthy atmosphere.

The second design uses a cool background with a more abstract and stylized botanical pattern. Black Chinese writing and white English fonts still keep product information clear and readable. The design carries a fresh and tranquil feel, possibly to appeal to consumers seeking a healthy lifestyle.

Both designs have a prominent pull tab that indicates the product is easy to open, which is an important consideration for user-friendliness. At the same time, the brand's logo is placed in a prominent position on the top of the can, ensuring the consistency of brand recognition.