JellyJelly Beauty Project Mask Brand Identity Design | Packaging Design
JellyJelly is a professional brand focusing on facial skin care.
It mainly focuses on the four maintenance functions of "whitening, moisturizing, tightening and healing".
Recalling the skin's health function, showing a natural Q-bounce complexion.
The logo design adopts a round and full English font.
And wavy lines, showing jelly-like elasticity and a bright touch.
Extend the visual image of the brand, so that consumers can better imagine the smoothness and comfort of the product when used on the face.
There are four formula themes in the mask series, corresponding to the four maintenance functions of the product.
The shades use a light coloured base,
In the visual atmosphere, it conveys a gentle and fresh sense of repair.
The packaging is designed with cute animal images,
In addition to the functional classification, it further sets off the brand's intimate and caring atmosphere.
The background graphic elements are derived from the formula ingredients of the four products,
From rose essential oil, Irish seaweed to Amazonian dragon blood,
The print design style with a sense of illustration, with childlike animal images,
All give more beautiful, meticulous and intimate feelings to the formula image.
