HowNatural So Fresh and Sweet | Brand VI Planning
HowNatural, HowNatural, dries the fruits of Taiwan-grown fresh fruits and sells them to the international market.
Joseph's integrated marketing design creates a new brand vision for HowNatural based on product characteristics and foreign market characteristics.
1. LOGO design:
According to the natural and fruit characteristics of the product, the design conveys the visual image of orchards and fresh fruits, so that consumers can capture the spirit of the brand at a glance.
2. Packaging design:
Aiming at the simplicity and distinct colors of foreign markets, the packaging of this product is designed, including dried pineapple, dried guava and dried starfruit. The background color contrasting with the fruit color highlights the fruit itself.
