What does brand design include?

Complete brand design includes: brand strategy, naming, logo design, corporate identity system (CIS), color palette, typography, branded collateral (business cards, stationery, presentations), and brand guidelines manual.

When should a brand consider rebranding?

Rebranding is recommended when: brand image feels outdated, business strategy shifts, target audience changes, market competitiveness declines, or during mergers. We assess existing brand assets to create the best upgrade strategy.

How long does a branding project take?

Basic brand identity: 4-6 weeks. Complete brand strategy: 8-12 weeks. Corporate rebranding: 12-16 weeks. Timeline varies by complexity, with a detailed schedule provided at kickoff.

Why choose Joseph Studio for branding?

With 15+ years of brand planning experience serving 1,000+ businesses, we go beyond design — integrating marketing strategy to ensure brand consistency and market competitiveness across all touchpoints.

HowNatural So Fresh and Sweet |...

Joseph Studio was commissioned by HowNatural So Fresh and Sweet to provide comprehensive brand planning and corporate identity design. We developed a cohesive brand image system integrating visual design, brand strategy, and marketing communications.

HowNatural, HowNatural, dries the fruits of Taiwan-grown fresh fruits and sells them to the international market.

Joseph's integrated marketing design creates a new brand vision for HowNatural based on product characteristics and foreign market characteristics.

1. LOGO design:

According to the natural and fruit characteristics of the product, the design conveys the visual image of orchards and fresh fruits, so that consumers can capture the spirit of the brand at a glance.

2. Packaging design:

Aiming at the simplicity and distinct colors of foreign markets, the packaging of this product is designed, including dried pineapple, dried guava and dried starfruit. The background color contrasting with the fruit color highlights the fruit itself.