Joseph Studio was commissioned by CAT U｜logo design｜ to design a professional logo and corporate identity system. Through in-depth brand research and strategic visual design, we created a highly recognizable identity that communicates the brand's core values.
【Introduction to CAT U】
CAT U is a new brand of hand-cranked beverages. The management team is skilled in the Southeast Asian market. It attempts to share the traditional local delicacies of Taiwan in the small global village of Bangkok, Thailand. The products include Taiwan brown sugar pearl milk tea, tropical fruit tea, cheese milk caps and self-created products.
CAT U takes the cat as the main axis throughout the brand image, listens to the needs and preferences of customers with a keen sense of hearing, and creates high-quality drinks with discerning taste buds. The dexterous and fast body is connected to the global hand-cranked market, and the cute cat paws are used to catch every customer. Create a drink that is loved, admired and fashionable by the public with a friendly and lovely image.
【Joseph Design Concept】
It is no longer news that Taiwanese hand-cranked culture has swept the world. Whether it is Taiwan, Southeast Asia or major international cities, there are well-known Taiwanese hand-cranked brands planting their flags. The core brand strategy of CAT U is based on "cats", but the design of hand-cranked brands and catering brands are quite different. The logo of the company needs a logo that can be easily remembered and spread quickly by the public. Joseph Design proposed three logo designs, each with a different image of a cat as a symbolic image, to create an overall simple and easy-to-remember brand identity image for consumers.
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