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產品包裝設計 / Package Design
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產品包裝設計是產品行銷的其中重要一環。優良的產品包裝設計能夠為消費者創造使用便利的價值,也授予企業在行銷上的價值。產品包裝在功能性上,具備有以下重要性:
1. 保護商品、便於儲存: 良好的產品包裝能夠起到防潮、防熱、抗冷、避免污染、保鮮、抗變形及碰撞的功能。因此,產品包裝設計不僅有視覺上的考量,還需要兼具包裝的結構、材質的選定、包裝的方式等功能性考量。
2. 吸引眼光 在現有高競爭的市場環境,專業、吸睛的產品包裝設計,能給與消費者信心及購買慾,優良的產品包裝設計也傳達了企業及品牌的形象。 約瑟夫設計整合優秀的產品包裝規劃設計團隊,從結構規劃、包裝方式、材質推薦、視覺設計及後續的生產加工,一併為您把關,成為您最好的合作夥伴。